Friendster also has content partners such as game developers and publishers which provide monetization solutions on the Friendster platform leveraging on MOL's payment channels and Friendster's large user base.
Friendster launched all language support on a single domain -
Friendster was the first global online social network to support Asian languages and others on a single domain so that users from around the world were able to talk to each other.
Sassa left in May 2005 and was replaced by Taek Kwon.
Taek Kwon was then succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.
From a peak 40 ranking it reached 800 in November 2010.