Dating adverts on tv
Taking the relationship journey back to where it begins, the ads take you on a series of dates highlighting the frustrations that come with being matched with incompatible people, showing that e Harmony’s matching system leads to better quality dates.
Moving away from our well-known testimonial ads with real e Harmony members, we wanted to show a different side of e Harmony.
It will also be the first advert from Match to feature a lesbian couple, in this case Emma and her date.
The TV ads will be preceded by online media support of the ad across a variety of different platforms including Facebook and Youtube.
The new adverts bravely reveal imperfections and quirks Brits normally hide, including messiness, wearing your socks in bed, being obsessively organised, glued to your phone and clumsy.